Certain videos are often more appealing to any particular marketing objectives as compared to others. With so many varieties of videos available, it is very easy to get caught up in analysis paralysis and leave you unsure of which will be the most effective for your company or current marketing campaign.
In this post, we will try to go cover a few cartoon styles intended for marketing purposes, by reviewing their specific strengths and also how to use them most effectively.
Visual Team is a team of professionals having their animation studio Singapore and are dedicated to creating various animated designs that will not only be functional but also engaging, delightful, and totally unique to any business.
Here are a few different cartoon styles that you can use for your own marketing campaign based on your products and services.
- 2D character animation
It is not surprising that to start, let us do with 2D animation because it is the most popular and widely used explainer video type today. And for a variety of good reasons too!
Scenes and characters are created in a 2-dimensional space, with perspective used for creating the illusion of depth. This kind of 2D animation video style will be extremely adaptable, allowing for insane customization, if done correctly, resulting in an emotionally charged piece that can directly appeal to its intended audience.
- Motion graphics video style
Motion graphic animations, like 2D character animation, are distinguished by their engaging and straightforward nature.
It is an ideal style for those companies attempting to showcase any complex products or services, such as those in the tech industry because it excels at visually synthesizing massive amounts of information effectively and quickly.
Clever use of animation graphics in these types of videos helps illustrate your message without coming in the way or side-tracking from your intended marketing objective behind it. Motion graphic videos captivate viewers right away because they are new, colourful, and dynamic.
- Whiteboard animation
This is the most popular animation style for both B2C and B2B. This whiteboard format is ideal for delving deeper into the specifics of a product, process, or service. It involves simulating black-line graphics that are drawn on a certain white background to illustrate the concepts or ideas at hand.
The explainer video popularity of this type stems from its effectiveness, as various dynamic animations and graphics do an excellent job of delivering many complex messages while keeping your audience engaged. Do it right with the help of professionals from animation studio agency.
- 2.5D animation style
The main attraction of this style of video animation is the ability to simulate a 3-dimensional environment. The technique entails layering objects for creating a more sophisticated and also fluid piece, which is similar to watching cut-outs move in a 3D-like space, although every element has been designed in 2D.
It will combine all the advantages of motion graphics animation, but because it emulates a quite different cartoon style, the visual effect is more professional, unique, and engaging. And it does so without the added complexity and cost of 3D animation.
With the help of a certain explainer video service Singapore, you can achieve all these styles and implement them in your marketing campaign.