Pay-per-click advertising has become a hot topic everywhere now. Besides, it is one of the effective ways of marketing to promote your products or services. People who learn about PPC discover how powerful it is. In this post, you are going to learn about the PPC basics. Let’s get started!
What is PPC marketing?
PPC marketing is simply pay-per-click online advertising. In, this type of marketing advertisers has to pay whenever users click on their ads. Most businessmen are choosing PPC marketing these days as it is very budget-friendly. You don’t have to invest more in PPC marketing, unlike TV, radio, and newspaper advertisements. If you are a beginner, then you spend a lot of time initially understanding how PPC advertising works.
Even a small mistake when doing the settings can blow away your budget within no time, that too without showing any results. If you don’t have any idea about this, you could consider Adwords management Perth services. There are so many agencies that are providing Adword management services these days. All you have to do is find a good company which offers these services. Hire these services from a company like Australian Internet Advertising, as they are reliable and experienced
What you need to know to run successful PPC campaigns?
Ad Formats
You should learn how to use responsive text ads, image ads, text ads, call-only ads, etc to run successful PPC campaigns. Take a look below to know about them in detail.
Text-Only: Word-only or text-only format is one of the effective ways to reach your target audience. These text-only ads are really easy to set up. They are also very easy to maintain. The CPC rate is generally higher for this type of ad than the other ad formats. The results are highly profitable when you choose this type of ad format.
Video Ads: If you want to create that strong impression on your audience, and want to improve your brand awareness then video ads is something which you have to choose.
Image Ads: These image ads are for those who want to create brand awareness among people. Image ads generally get more impressions, but fewer clicks. If you are looking for more sales then the Image ads format may not be an ideal choice for you.
Call-only Ads: If you are running a business then providing your contact number can help your customers to get in touch with you. Call-only ads help the customers to contact your easily. The best part about them is they can help you to get more qualified leads. These are generally shown only on the devices which allow you to make calls.
Ad Network
You should know Adroll, Google Ads, Gemini, and Microsoft Ads to run the PPC campaigns successfully.
Quality Score
You should know about the quality score, CTR, and CPC as well for running a successful PPC campaign. A poor-quality score affects your PPC campaign very badly. Some of the factors which can affect the quality score include targeting wrong keywords, CTR, and landing page quality. You must always use the keywords relevant to your ads to run your PPC campaigns well. You must also create the landing pages properly using the right extensions.
Budget
Once you have decided on your budget, the next thing which you have to do is plan how to use it. Proper planning is very important, otherwise, everything will be messed up.
Ad Content
If you are providing any discounts or offers to your customers then you must mention those details on your website as well, while mentioning them on your ads. All the details related to your services or products should be listed well on your website. This helps in attracting more targeted traffic to your site.
Most people these days are choosing PPC marketing over SEO and the reason for this is quick results. With PPC marketing you can see the results within no time. But in the case of SEO, we should wait for a good amount of time to see the results. PPC marketing is generally a little costlier than SEO. However, few agencies offer PPC marketing services as well at an affordable price.
Use PPC marketing to boost your business within no time!